Online Store Popularity vs. Retail Outlets Research Paper

Online Store Popularity vs. Retail Outlets - Research Paper Example How to target consumers buying over the internet and how to make online store fruitful? The chief objective of the research is to estimate and inspect the consequences and decide is it worthy of time and effort when opening an online store (Laura, 2011). Online shopping turned out to be widely held 10 years ago. 94 percent of Americans use PCs for individual purposes. Nearly two-thirds have "a great level of dependency†. Nearly 70 percent of Americans shop online and 88 percent of that number has shopped online to some degree in the previous six months. Profits for products bought online now average over and above $34 billion annually, up to 500 percent further from the year 1999. According to a website which gives people a lot of discount vouchers, â€Å"The highest percentage of both men (77 percent) and women (68 percent) shop online in the mornings before lunch. Top level professional males and females prefer to shop at night. Stay-at-home moms tend to shop in the mid-afte rnoon, perhaps during nap time† The research also states that twenty-nine percent of males and 30 percent of females said their picks are "recurrently" inclined by online ads while 43 percent say choices are "from time to time" swayed. For this research, the use of random sampling method will be employed, since every living person has an equal right of being carefully chosen. The objective is to define the age group as well as gender from the people who purchase online. Likewise, the aim is to determine how repeatedly people shop online and what is the attractiveness of online shopping, and similarly to observe the most repeatedly bought products online. Literature Review Referring to an article by Gerald & Trifts (2003; n.p.), it is evident that a distinctive characteristic of online shopping is that they permit sellers to form retail crossing point with extremely intricate communication types. One looked-for method of interactivity from a customer viewpoint is putting into p ractice refined tools to help customers in their buying choices by adapting the electronic shopping environment to their separate preferences. The most important objective of this paper is to explore the environment of special effects that communication decision supports may have on customer choice-making in online shopping environment. Although while making buying-choices, customers are every so often incapable to assess all accessible substitutes in great deepness and, as a consequence, have a habit of using two-stage procedures to influence their judgments. At the major phase, customers naturally monitor a great set of offered goods and categorize a subcategory of the most auspicious substitutions. Afterwards, they appraise the latter with more gravity, carry out comparative judgments across goods on significant qualities, and make a buying choice. The two interactive tools used: RA (Recommendation Agent) and CM (Comparison Matrix) are used in the first and second stage respectiv ely. In conclusion the major findings by the two authors put forward are that the communication tools, used to support customers in the early selection of accessible substitutes and to assist in-depth judgments among carefully chosen substitutes in an online shopping environs, may have strong promising effects on both the superiority and the good organization of buying decisions-shoppers; this can make much improved choices by buyers who can spend considerably less energy this